The Joy Honoured In Groundbreaking TikTok Visionary Voices Africa List & Release New Global Collaboration Single, “Feeling Of Love”
In an elegant celebration of African talent, TikTok has unveiled its star-studded Visionary Voices Africa List, spotlighting 15 game-changers setting the digital world ablaze with their innovation, viral trends, and cultural prowess. Among the luminaries stands South African vocal powerhouse The Joy, whose electrifying fusion of ancestral Zulu rhythms and contemporary harmonies has become a global sensation.
The Visionary Voices Africa List is a vibrant lineage of creators, enterprising small business owners, and industry revolutionaries boldly reimagining African culture. The Joy, through TikTok, pushes the needle beyond the semantics of being entertaining – they’re educating, advocating, and painting a vivid picture of Africa’s boundless potential.
Fresh from stealing the show at Coachella alongside pop icon Doja Cat, The Joy continues to ride a tidal wave of success. Their self-titled debut album, released on June 21, 2024, via Transgressive Records, has garnered critical acclaim, with Songlines magazine hailing it as “Overpowering…this exceptional album is the very soul of simplicity” in a 5-star review Recorded live in one take, the album showcases the astounding natural vocal abilities of group members Pastor, Duzie, Guduza, Sthombe, and Marcus.
The Joy | SUPPLIED
The album narrates a deeply personal and culturally rooted collection of songs that explore various aspects of South African life, spirituality, and social dynamics. Through its sonic discourse the audience is invited to reflect on a blend of traditional values, contemporary challenges, and spiritual beliefs, creating a narrative that resonates with everyday experiences and emotions. Many of the songs seem to originate from casual, everyday moments or observations, which are then transformed into musical expressions that carry deeper meanings.
The Joy, renowned for their unique craftsmanship, has joined forces with rising British star Debbie on the heartfelt new single “Feeling of Love.” Released today, the track showcases The Joy’s euphoric, genre-transcending sound alongside Debbie’s emotive vocals, delivering a captivating and defiant message about the emotions that follow finding true love.
Stream “Feeling of Love” here.
“Feeling of Love” single artwork
Basking in the glow of recognition, a spokesperson for The Joy exclaimed, “We’re thrilled to be recognized by TikTok alongside so many inspiring African creators. This platform has been invaluable in sharing our music globally. As we celebrate this honor, we’re excited to invite our fans to experience ‘Feeling of Love,’ our new collaboration with the incredible Debbie. This track embodies the joy and unity we always aim to spread through our music.”
Be sure to request “Feeling of Love” on your favourite radio stations and connect with The Joy for more music news.
Connect With The Joy:
X (formerly Twitter): @thejoyofficialm
Instagram: @thejoyofficialmus
Facebook: @TheJoyOfficialMusic
Tik Tok: @thejoyofficialmus
YouTube: @thejoyofficialmusic