Sta-Sof- Fro Soweto Fashion Week Showcases Breathtaking A/W24 Runway Collections
The Sta-Sof-Fro Soweto Fashion Week came back with a bang! This year’s fashion week schedule was jam-packed with exciting events, collaborations, and presentations. Fashion lovers from all over South Africa attended the event to experience the latest trends and collections for the coming Autumn / Winter Collections 2024 from some of the industry’s most renowned designers. The fashion extravaganza also introduced fashion industry stakeholders to new names and faces in the fashion world.
As we stepped into a world of elegance and sophistication, each piece on the runway told a story of timeless beauty and exquisite craftsmanship. under the theme “Uncharted Creativity”.
The event was well attended by fashion buyers, critics, and stylists. A Budding 5 talented designers from The Intern by David Tlale made their debut under the Coca-Cola Emerging Designers Bloc. The Boys of Soweto, known for their vintage approach, urban and futuristic perspective, and Russian designers LI lAB and IMK were among the main showcases.
Stephen Manzini, the founder of Soweto Fashion Week, believes that this year’s runway collections were all about exploring new ideas, concepts, or solutions that have not been established in the fashion industry.
“Uncharted creativity often involves taking risks, pushing boundaries, and embracing experimentation to discover unexplored possibilities and create original and impactful outcomes,” says Manzini.
He says this is a new dawn for Soweto Fashion Week.
“I think this is the beginning of a new era as Soweto Fashion Week takes on a leadership position nationally and globally, we will no longer be considered as a bottom layer development platform but a global influencer and a player,” says Manzini.
Throughout history, the relationship between hair and fashion has been intricately intertwined. Hairstyles have served as reflections of the prevailing cultural norms and societal values of their time. Fashion trends have consistently contributed to and creatively influenced popular hairstyles.
Sta-Sof-Fro took the opportunity to collaborate with Soweto Fashion Week as Fashion trends have consistently contributed to and creatively influenced popular hairstyles.
“Hair is a potent marker of social class, age, marital status, racial identity, political beliefs, attitudes toward gender and of course- creative expression,” says Pearle Peane Brand manager Sta-Sof-Fro.
Peane says designers and celebrities often set new standards that are eagerly adopted by the masses, reinforcing cultural identities along the way.
“Remarkably, some hairstyles have endured through centuries, maintaining their relevance and symbolism. Black hair, in particular, stands out for its malleable nature-allowing for the creation of intricate symbolic meanings by artists and individuals alike,” says Peane.
