Somizi Launches New Kiddies Clothing Line Sompire Kids
Idols SA judge and reality star Somizi Mhlongo has launched a new clothing range tailored for children called Sompire Kids. The clothing line officially dropped on the 1st of September 2023, with its slogan being: “Brave enough to be yourself.”
A product that has been two years in the making, Mhlongo expressed pride in the clothing line finally coming to life.
“It took me two years to create this brand, and finally seeing it come to life is a big accomplishment for me. I really believe that kids should wear clothes that not only look good but also prioritize their comfort and offer flexibility. My love for fashion inspired me to start making clothes for kids. It has also allowed me to tap into my inner child and have fun creating this clothing line that everyone can now buy,” Somizi explained.
During an interview on 947 Joburg with Anele and Frankie, the media personality touched on the pricing of his new kiddies clothing range. He stressed the clothing range’s affordability and accessibility. He mentioned that the clothes, the least pricey, will be going for as little as R200.
“I think people are going to be pleasantly surprised about the pricing. The pricing is very pricing [SIC], in a sense that it is for everybody. The cheapest is R200 and the most expensive is [R]950,” he said.
With regards to aesthetics, the clothing range is geared towards appealing to the confidence of children and for the clothing to be a way of expressing positive affirmations.
The brand will produce high-end, trendy, and comfortable clothing ranging from onesies to dresses, t-shirts, two-piece sets and outerwear for children aged 2 – 12 years of age. The aim, for Sompire Kids, is striking a balance between fashion-forward designs and practicality, allowing children to move freely while expressing their unique styles and fashion sense that makes sense to parents and the little ones.
Welcoming the Spring season, Sompire Kids will be available through their online store scheduled to be live to the public from Friday, 1 September 2023. The website www.sompirekids.com offers shipping across South Africa, giving shoppers access to this new collection that brims with bold, uplifting and fabulously fashion-forward choices for the kiddies.