Kim Jayde’s Cultural Talk Show Makes the Leap to Broadcast TV
For years, Kim Jayde has occupied a unique position within African popular culture. She has never been simply a television presenter, a fashion personality, or a media entrepreneur. Instead, she has built a career at the intersection of all three, creating spaces where conversations around style, music, creativity and culture can exist on their own terms. Now, that vision is entering a new chapter.
On 25 May, Season 3 of Kickin’ It with Kim Jayde, Broadcast Edition premiered on Bravo Africa, bringing the independently created talk show from YouTube to broadcast television. The eight-episode season will air weekly at 21:10, introducing a wider audience to a platform that has spent three seasons documenting the people, stories and ideas shaping contemporary culture. The move feels less like a breakthrough and more like a natural progression.
Kim Jayde | SUPPLIED
Long before Bravo Africa came into the picture, Kickin’ It with Kim Jayde had already established itself as a destination for conversations around pop culture, fashion, streetwear and representation. Through the series, Jayde created a space where creatives could discuss not only what they do, but how they got there, the decisions, challenges and ambitions that shape their journeys. Season 3 expands that vision significantly.
While previous seasons were largely rooted in South Africa’s creative centres of Johannesburg, Cape Town and Durban, the new season stretches its reach internationally, incorporating New York and Los Angeles. The shift signals an evolution in the show’s ambitions, moving beyond sneaker culture to explore the broader experiences, perspectives and career paths of influential creative figures from around the world. The guest list reflects that expansion.
Viewers can expect appearances from urban streetwear pioneer Karl Kani, celebrated designer and cultural tastemaker Jae Tips, two-time African breakdancing champion Courtnaé Paul, and Cape Town rapper Youngsta CPT, who recently marked a major career milestone through his first sneaker collaboration. Collectively, the lineup speaks to the show’s growing ability to connect local audiences with global creative voices while maintaining a distinctly African perspective.
Kim Jayde | SUPPLIED
For Jayde, the significance of the moment extends beyond television. “What makes this moment so special to me is what it represents, not just for me, but for every young African with a big dream and the audacity to chase it,” she said. “If you stay true to your vision, you can start on YouTube and end up on a beloved TV channel.”
It is a statement that captures the broader significance of her journey. In an industry where opportunities are often tied to access and gatekeepers, Jayde’s path has largely been defined by self-determination. Through her company, KJ Productions PTY Ltd, she creates, directs, produces and hosts the series herself, maintaining creative ownership over a project that has grown from a digital concept into a broadcast television property. That independence remains one of the show’s defining strengths.
Rather than adapting itself to fit television, Kickin’ It with Kim Jayde arrives on Bravo Africa with a fully developed identity. Its focus on culture, fashion and creative entrepreneurship feels particularly relevant at a time when African creatives are increasingly influencing global conversations while demanding greater control over how their stories are told.
Kim Jayde | SUPPLIED
According to Chrystele Fremaux, Senior Vice President of Programming for EMEA Networks & International Direct-to-Consumer at NBCUniversal, the series aligns naturally with the channel’s programming vision. “Locally produced and featuring Kim Jayde’s infectious energy and fresh perspective on fashion and creativity, it’s the kind of vibrant, engaging series that will resonate with our audience,” she said.
The show’s success also highlights a larger shift taking place across African media. Increasingly, creators are building audiences independently before traditional broadcasters become involved. Rather than waiting for institutions to create opportunities, many are creating their own platforms first and allowing audiences to validate them. Jayde’s journey reflects that reality.
What began as a YouTube series has evolved into a broadcast production with international reach, global guests and the backing of one of the world’s largest media companies. Yet at its core, the premise remains unchanged, meaningful conversations with people shaping culture. The platform may be bigger, but the mission remains the same, telling stories that inspire, inform and connect a generation of creatives determined to leave their mark on the world.