Amapiano superstar Toss named BILLIATO’s first Brand Ambassador
Amapiano hitmaker Toss has been crowned Billiato’s first ever brand ambassador. Real name Pholoso Masombuka, the uMlando hitmaker made his industry debut via the said song that was accompanied by a dance challenge that broke the internet.
Heavily inspired by the iconic Brown Dash, Mandoza, Msawawa and Zola, the 23 year old is described as the new age pantsula. And today, he says he is honoured to have been part of history, citing this move as the beginning of big things.
“I am so humbled to be the new brand ambassador for Billiato, I feel as though this is the beginning of many beautiful things for me and my career. Thank you to Cassper Nyovest and the entire team at Billiato for this honour. I am thrilled to be part of this magnificent team and I can’t wait to expand the taste of wealth with my fans!” said Toss. The fast-rising talent continues to make strides in the Amapiano music scene.
Billiato, widely known to belong to local rapper Cassper Nyovest, was launched in 2021 and was recently ranked as one of the best-selling liqueurs in the country. The multitalented personality explains the inspiration behind the name Billiato as a state of mind.
“It is in fact my nickname, taken from the word Billion, it is also deeply rooted from the culture found in the Vaal as they consider themselves as Italians, so it’s ghettoes fabulous” says Nyovest. “We are delighted to welcome and introduce my brother Toss to the Billiato family, with this venture, the goal is to take Billiato to even greater heights”, added Cassper.
Watch Toss’ popular song here: