Sbu September Retires from Socks to Build South Africa’s First Premium Electric Car
After 12 years of redefining fashion entrepreneurship, Sibusiso “Sbu September” Ngwenya is officially retiring from the sock business to launch SSS Electric Cars — his boldest venture yet.
The Forbes Africa 30 Under 30 alum, who turned R70 into a globally recognised sock brand, is now setting his sights on raising R50 million to build South Africa’s first premium electric vehicle brand. The 88-day crowdfunding campaign kicks off this week, with supporters able to purchase collector’s edition SSS Monogram Stockings or SSS Socks — the final pairs he’ll ever make.
Sbu September | SUPPLIED
“Comment 50-Milli on my socials to order. Every pair comes with FREE delivery anywhere in South Africa,” says Ngwenya. “These are not just socks. They are a ticket to building Africa’s future.”
Sbu September has never shied away from thinking big — from gifting socks to President Cyril Ramaphosa to placing his designs in Grammy Awards gift bags. Now, he’s calling on South Africans to invest in a homegrown innovation movement that will create jobs, inspire the youth, and prove that Africa can compete with the world’s best.