Cassper Nyovest Launches Liquor Brand
When Cassper Nyovest said that he was on a mission to become a billionaire, he was not at all kidding. The busy rapper, who recently partnered with Drip Footwear to release his own sneaker collection, is now venturing into the liquor industry.
He hinted at a big project last week when he posted a video of himself on social media saying “It is so big and I can’t even believe that it’s happening. Make sure you check out my timeline. As I launch one of the biggest projects of my career.”
This week, the “Gusheshe” star finally revealed that he’s launching his own premium liquor brand named Billiato by releasing a teaser video on social media.
“I would like to introduce to you, Billiato , a taste of wealth. This is for the dreamers! The future billionaires! Here’s a toast to us. This summer is gonna be lit!!! This is all we gonna be drinking!!! Luxury!!!” he wrote.
The teaser video displays the brand’s aesthetic and bottle. The bottle itself is a hexagon-shaped, medium-neck design with sloping shoulders. It’s white and embossed with an intricately patterned, gold ‘B’ that looks similar to a masquerade-style mask.
In fact, the overall design can be likened to a volto mask, a mask of Italian origin that’s commonly worn at Venetian Carnival or masquerades. Cassper has made links to it’s Italian inspirations when he explained the brand’s name to followers on social media.
Mask from Venice Volto Macrame 
Volto Carnival Mask 
Oro Volto Mask with Stick
“It’s taken from the word Billion. It’s a state of mind. It’s also taken from culture in a township called Vaal in South Africa. They consider themselves to be Italians. So it’s (Billiato) is Ghetto fabulous,” he wrote.
Billato is said to be available in November of this year.
See some of the responses to the rapper’s announcement below.